Why Binance.com.au is now delivering flowers

The leading cryptoexchange Binance has lost a dispute over the domain name ‚binance.com.au‘ with an Australian florist trading under the name Binancé.

On June 17, the World Intellectual Property Organization (WIPO) dismissed a complaint filed by the exchange in April, finding that Cryptosoft „had failed to meet its obligation to demonstrate that the respondent has no rights or legitimate interest in the disputed domain name.

WIPO concluded that it „would be futile to address“ the exchange’s request at this stage, ruling in favor of the florist’s claim to the domain name.

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But we recorded it first
Binance’s complaint noted that the exchange had registered its trademark in Australia on November 21, 2018, noting that the florist had registered the domain name binance.com.au almost a year later, on October 27, 2019.

The exchange also noted that Binancé’s director, Mr. Nawodycz, also runs a digital marketing company and works as an „exchange blockchain researcher“ for the company ‚World Bookings‘, implying that Nawodycz registered the name for the sole purpose of monetizing the domain.

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The florist
WIPO noted that the expression „binancé flowers“ when translated from French does not mean „paired flowers“ in English, as Nawodycz claimed. However, the Google translation was found to support Nawodycz’s claim.

Binance’s representation also noted that the business plan and cost estimates provided by Nawodycz were undated, and could have been created at any time.

The WIPO ruling also states that the multiple listings on Binance.com.au use images of flowers identical to those used by several eBay and Etsy sellers.

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